Expertise Locator is a people-skill knowledge collaboration project. The goal is to design an easy to use mobile app along with the web presence that can:

Helps seekers quickly find the best fit IBM expertise

Maintains a dynamic inventory of professional skills

Aggregates all the IBM employee portfolios

Encourages collaboration and communication with the clients

User centered design cycle and IBM one UI design serves as a guideline through user research, ideation and interaction Design, prototyping and development. My role as a designer is to enhance and simplify the current features, designing and building user interface/prototypes for the new features. The cycle of each design follows an agile process: User study, team scrum ideation, alternatives sketching, comparative analysis, alternatives prototyping, usability evaluation and visual rendering.


Smiley face

A example of my individual design work using the UCD guildline, designing an alternative approach for displaying Who Connects Us




Bake animation into the core of the UCD process to create dazzling, exciting and engaging work that pushes boundaries and collectively elevates the medium of the web.

Smiley face
Smiley face
Smiley face
Smiley face
Smiley face
Smiley face